Crotty Cogitation: Outsourcing explained

Wednesday, December 14, 2011

Outsourcing explained

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Crotty Consulting Inc

Political Campaigns

Crotty Consulting, Inc. (CCI) was founded on the belief that successful political campaigns require innovative thinking, strategic planning and plain old hard work. The agency has handled a number and variety of campaigns across the United States, and its strategies have paid off with an impressive string of successes.

The agency’s political services include general campaign consulting and strategy, research, messaging, voter targeting, media relations, collateral, print, direct mail, Internet and broadcast production. CCI campaigns are marked by their style, technical sophistication and ability to deliver highly targeted and persuasive messages to voters – as well as by their success.

Communications

CCI specializes in complex, often controversial issues, and produces compelling communications that are distinguishable and effective. Agency clients have stories to tell and messages to get across. CCI frames the message, crafts it and delivers it in a manner that gets the audience’s attention. The agency develops targeted campaigns that reach audiences in the most effective and cost-efficient manner possible.

The agency’s award-winning writers and designers also know how to spark a specific audience’s interest directly through eye-catching graphics and unforgettable communications. By stressing creative, unified direction and a mastery of message and layout, CCI puts it’s client's communications top of mind, whether with voters, consumers, specifically identified and targeted groups and organizations, or in the marketplace. From concept to completion, our creative team combines innovative and imaginative ideas that get results.

Public Relations

CCI understands all types of constituencies and is able to create messages that resonate with various target audiences. The agency takes intricate research results and translates them into cogent and convincing messages and themes that are accessible and understandable. CCI strives to convey a singular and consistent action message to every targeted audience by ensuring that the various media share and support a coordinated, integrated look and feel. The agency’s public relations professionals then strategically influence and move identified constituencies to action.

CCI knows how to shape and mobilize the public's opinion of people, issues, ideas and products through integrated public relations campaigns – an essential factor influencing, selling, completing, or achieving a project to satisfy a client’s objectives.